Communications

What we can learn from Apple iPhone Commercials

I like stories and I find that the best stories, the ones worth reading again, connect with me on a deeper level.  It’s not the hero’s adventure or the amazing experiences the protagonist has going up against their antagonist that catches and holds my attention as much as it is the emotional link that is created somehow between the story and me.  Because we live in a world of commercials and crass advertisements of every kind, it’s hard not to be bitter, cynical and downright irritated at our blatantly overexposed, oversold world.  It’s almost impossib

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